Hyundai Plans True Pickup Comeback
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Hyundai is reportedly ending the Santa Cruz early after weak sales, with Ford Maverick outselling it 6:1 in 2025. Production is being cut as the brand shifts focus to a true body-on-frame midsize pickup, expected by 2029. Inspired by the Kia Tasman, it will target rivals like the Toyota Tacoma and Chevy Colorado.
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