Dodge Custom Royal Lancer Convertible, 1957
Dodge Custom Royal II
Dodge Custom Royal II•
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Chassis No.: 37305376
Auction: Monterey 2018
Auction date: August 25, 2018
Lot No.: S71
$130,000 | High bid
- Exterior: Black
- Interior: Black/red
- Body: Convertible
- Black with Black and Red Vinyl interior
- 325 CI V-8 Hemi with 4 barrel carburetor
- Pushbutton automatic transmission
- Power convertible top upholstered in Black
- Power steering
- Power brakes
- Power windows
- Power seats
- Push button radio with twin rear deck antennas
- Spinner style hubcaps and whitewalls
- Dual exhaust
- Swept wing styling
This 1957 Dodge Custom Royal Lancer Convertible has real presence on the road and proved to be a legitimate affordable alternative to many pricier competitors in its period. Having nearly been swallowed up by bankruptcy in the earlier part of the 1950s and armed with a $250 million loan from Prudential, the Chrysler Corporation stepped it up in 1955 with striking new designs and tremendously well-packaged vehicles. In 1956, the offerings got even better, and the Custom Royal Lancer was introduced as the top-of-the-line model from Dodge.
CRLs, as enthusiasts often refer to them as, were a major leap for Dodge, offering amenities and styling efforts seldom or never before seen on a Dodge vehicle. With Chrysler introducing hugely restyled vehicles for 1957, the Dodge CRL became truly glitzy, letting everyone know it was the division’s best. Advertising of the day proclaimed, “Swept-Wing is Sweeping the Country,” indicating the long, tall, futuristically finned rear fenders. Dodge offered the Custom Royal Lancer in convertible, sedan and hardtop coupe with pillarless-roof styling, upstaging a number of competitor cars with a price tag that reflected a lot of value.
This Custom Royal Lancer convertible is powered by a 325 CI V-8 engine with a 4-barrel carburetor and an automatic transmission controlled by pushbuttons on the dashboard, a trademark Chrysler Corporation feature that illustrated the company’s interest in producing technologically advanced, futuristic vehicles. Presented in black with a black and red interior, this CRL is exemplary of Dodge’s idea of a top-drawer car. The convertible top is power operated, as are the steering, brakes, windows and bench seat; it’s also equipped with a radio connected to twin aerials upon the rear deck.
The dual exhaust allows an unobtrusive but authoritative note, and the spinner-style hubcaps are affixed to steel wheels wrapped with whitewall tires. The brightwork gleams effortlessly upon the deeply reflective black paint and, all things told, this 1957 Dodge Custom Royal Lancer Convertible is an exciting example of Dodge’s most luxurious offering for the era.
https://www.mecum.com/lots/336639/1957-dodge-custom-royal-lancer-convertible/
